What is SEO Complete Beginner’s Guide — Digitally Groww

Search Engine Optimization(SEO)

SEO help to increasing the quantity and quality of traffic to your website through organic search engine results. As well as you can say exposure of your brand, through non-paid/organic search engine results. The position of your website matters if it ranks on google’s first page then your traffic is huge because most of the people not go for the second page.

People search online for the answers they want. the words they’re using, and the type of content they wish to see to know the answers to these questions. This will allow you to connect to the people who are searching online for the solutions you offer.

What is a search engine?

The search engine is the way to find your query. It’s discovering and cataloging all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as crawling and indexing.

Which search results are organic?

Search something on the search engine you can find two types of results paid or promotional result and organic result.

Paid Results means advertising, website owners paid to show their website pages on top of the result for certain keywords.

Organic Results means the results which found and rank on search engine depends on SEO.

Why SEO is important?

Organic search results get more clicks than paid results. SEO one and only best strategy to get more traffic. If you provide solid content that deserves to rank for the right keywords. Your traffic can increase over time, whereas advertising needs continuous funding to send traffic to your site.

To rank top on search engines then deliver better information so your content should be properly indexed and displayed on search results.

White hat vs black hat SEO

White Hat SEO

Best SEO techniques, best practices, and strategies that observe by search engine rule. Its primary focus to provide more value to people.

Black Hat SEO

Techniques and strategies that attempt to spam or fool search engines. While you use black hat SEO it puts your websites at risk and de-indexed or removed from search results.

Types of SEO

On-Page SEO

On-page SEO is the technique used to rank higher your website or blogs on search engines.

On-Page SEO Techniques

Focus keyphrase

Choose a long-tail keyword with low SEO difficulty with High search volume to rank your blog. If you choose a High SEO difficulty Keyword then its very hard to rank top of the google

SEO title

It means TItle of your article. Give an Attractive SEO title with a specific keyword that can attract visitors.

Example — You write blogs about fitness and write a blog about how to burn fat. so what title you choose.

How to burn fat or 11 Best Ways to Burn Fat and number 9 is so easy.
so here 11 is an odd number and number 9 is so easy is an eye-catching word for the visitors.

Meta Description

it’s described and summarizes the contents of your page for the benefit of users and search engines.

Heading

Googlenot only ranks a blog or website it also can rank a particular paragraph of your blog.For example- My blog does not rank on google but in this blog What is a search engine? this paragraph can be rank on google in a particular keyword search. so the heading is also important in On-page SEO.

Image Optimization

One article image can give your website heavy traffic if you optimize your article images. Give your article image Proper title and Alt text (alternative text) to rank on google images.

Internal links and outbound links

internal link means to give your website link and redirect visitors to your own blog or page.
outbound links mean to give another website link to visit their website. It also works as a backlink. Like if you give their link in your blog they also can give your link in their blog and share visitors. Backlink also an important part of SEO to rank high more backlinks mean a more trustable website.

Off-Page SEO

Its stands for all the techniques that you do outside of your website to rank higher.

Article submission

Article submission is one of the best off-page SEO techniques. Write an article related to your website or business and submit it to popular article submission directories like Ezine and GoArticles. It can help drive good traffic to your website.

Social Media networking

Share your website or blogs on social media networks pages and groups with tags regularly. It helps your website get more traffic.

Blog Commenting

It can help to build a relation between bloggers and content readers. also its help to sharing thoughts and ideas through comment its make your website more social.

Conclusion

The blog gives a clear understanding of SEO and its techniques. also, It can help your website to achieve a higher ranking in search engines.

Originally published at https://digitallygroww.com .